In our profession, a very important thing is to connect with other people.
Have you thought of using Facebook to connect and showcase your expertise as a lawyer…??
In this blog post we are going to know how we can utilize Facebook for our professional lives as a Lawyer.
10 years back the only way to connect was by personal interaction, public speaking or through pamphlets, letters, etc.
Are they completely relevant nowadays???
After the growth of social media everything has changed. All these changes started when Facebook became popular.
What is Facebook?
It’s the most popular social networking website where users can post comments, share photographs, chat live, watch videos and post links to news or other interesting content on the web.
Do you know, India ranks among the top 10 countries using Facebook according to recent statistics. And can you guess where does it rank ..6?…4?… NO, it is 1st.
India has the largest number of Facebook users in the world, with more than 230 million Facebook users, even more than USA.
Can it not be a good client base for you?
You may say that I use my Facebook to share things about my personal life.
In a profession where marketing is important you have to be active on social media.
And to be very frank, you cannot completely separate your personal & professional life on social media. Don’t you add your boss, office colleagues on Facebook??
But, if you start posting content only related to your work on Facebook, then there is a possibility, that it may become quite annoying to your family & friends.
We have a solution to that too.
You can create a Facebook page. Now, the question may arise why not a group?
Let’s just see what’s the Difference between a Facebook group & Facebook page.
- Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages are visible to everyone on the internet by default.
- Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Like, to discuss issues, share related content, organize activities, etc.
Now, your intention is to connect to potential clients. So, here creating a page is more relevant.
The most stupid thing, what people do is…they will create a page and then keep on irritating all their friends & others to like their page.
Yes getting likes is important but that is not the only Goal of a page.
Main thing is the CONTENT. You have to keep your page active with content.
Trust me, creating content takes time. You have to devote time for creating good content.
For posting good content you also have to be creative.
You can also post informative articles, inspiring photos, educational videos, etc.
If you also write blogs, you can post your blog articles here.
But remember, don’t post just anything – be selective & authentic.
Benefits of creating a Facebook Page
- You can display your Law firm’s name, its specialization, contact information, location, and operating hours.
- You will have a Analytics tab where you can track follower engagement and post reach.
- People can review your work on the page.
- Followers can communicate with you through Messenger.
- You can schedule your future posts to publish automatically.
- You can promote some informative posts to your targeted audience with the help of Facebook’s feature – Boost Post (you have to invest some money here). Example – you can promote an ARTICLE written by you. But, you cannot promote yourself or your page only, as it will be against Bar Council of India rules.
By creating your page you are able to post work related stuff on the page and your personal Facebook profile is not affected.
As you have stayed so long, here is a Bonus Tip for you.
Still there will be people who have not liked your page but are your friends.
If you want to reach out to them too, then you can do 2 things –
- On your personal profile you can post any of your article which was published on a reputed newspaper or a video of any function where you were a speaker. You can post some stuff like that once in a blue moon.
- You can also add your Facebook business page URL to your email signature to reach out to people who have not liked the page or don’t use Facebook frequently.
Note: Rule 36 of Bar Council of India rules, states rules for advocates regarding advertising. The content of this blog post is made completely from my understanding of the Bar Council of India rules and this video does not intend to entice advocates to break any of these rules.
So….Please Please Please, go through BCI rules before taking any action.
I hope that this post was helpful to you.
Please share it friends too.
What strategies are you using to reach to your potential clients??
Do comment it below. Your fellow lawyers would be very glad to know it.